The Benefits of Scent Marketing for Your Business

A welcoming space is built through details: lighting, sound, service, and fragrance.

When thoughtfully selected, scent can contribute to how customers experience your business. A 2024 review of 55 research articles found positive overall effects of pleasant ambient scent on emotional, cognitive, and behavioural responses in retail and hospitality, while highlighting differences between settings. Research: International Journal of Retail & Distribution Management

1. A more appealing atmosphere

In a controlled retail study, participants evaluated the store and its environment more favourably when scent was present. This supports considering fragrance as part of the overall interior experience. Research: Spangenberg, Crowley, and Henderson, 1996

2. Another way to express your identity

A carefully chosen fragrance gives your brand an additional creative element. The aim is a scent that feels appropriate to your space and recognisable as part of its character.

3. A consistent experience across locations

Using a coordinated fragrance programme allows businesses to carry the same scent identity through selected reception areas, boutiques, or branches.

4. Support for customer engagement

Research suggests pleasant ambient scent can support favourable customer responses. The commercial benefit should be tested in your own setting: results depend on the fragrance, audience, and environment. Research: Roschk and Hosseinpour, 2020

Start with a clear goal, introduce the fragrance at a comfortable intensity, and listen to customer and staff feedback.

Let Brent Aroma help you choose a fragrance that belongs in your space.